Kendrick Lamar's "A Minor" chain – it was a definite highlight of his Super Bowl 2025 fashion statement and sparked a lot of conversation.
- pgLang Promotion
The Obvious Connection: The lowercase "a" is a prominent part of the logo for pgLang, Kendrick Lamar's creative collective and record label.
Brand Awareness: Wearing the chain during such a high-profile event was a strategic move to raise awareness for pgLang and its ventures in music, film, television, and art.
- A Subtle Jab at Drake?
The "Not Like Us" Lyric: The line "Tryna strike a chord and it's probably A minor" from Lamar's diss track "Not Like Us" is a clever double entendre, referencing both a musical chord and the allegations against Drake.
Fueling the Feud: By wearing the "A Minor" chain during the Super Bowl performance, Lamar might have intended to subtly reignite the controversy and take a dig at his rival.
Lamar's Super Bowl outfit was a powerful blend of personal expression, social commentary, and artistic flair. He used fashion to celebrate Black women, promote his creative collective, and possibly even take a subtle jab at a rival. This bold and layered approach solidified his status as a fashion icon who isn't afraid to make a statement. even a shift away from the fast fashion model altogether.